Serving Two Masters: The World of Continuing Education

Okay. Your license renewal period is almost over and you haven’t met your CE requirement yet. You need to find a course on something you already know so you can breeze through the course and pass the exam. You have to get through it fast. You’re out of time. Next time you’ll plan better. Maybe there’s a course that could really give you something to grow your book of business. But that’s next time.

And next time never comes.

This is the challenge for people writing continuing education courses. You see CE as a blank canvas for your creativity. You could teach great things. Training directors are in total sympathy. If they are the ones footing the bill, they may actually prefer courses that teach deep things. But they know the score. CE time is not your most reflective time. You need the hours and you need them fast.

How do you design courses for learners who are, well, resistant?

CE hours are, of course, somewhat related to the amount of time a student is expected to spend in a course. Different states try different strategies to try to force students through the material. Other states are more laissez faire. But students who are resistant are not the eager faces you’d like to see.

In my mind, you need to be pretty modest about what you can achieve. You plan your course with solid instruction, but you lace it with a few compelling take-aways. The idea is: if they get nothing else from the course, this is it. They get the hours, but they get a little tidbit of knowledge they can use.

You got your hours, just in the nick of time, but you got something extra. Maybe you’ll set aside more time next time around.

And I served two masters well. I delivered the hours as painlessly as possible. And I served up a little bit of knowledge to boot.

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